Michelin Display is BIG HIT at 2004 SEMA SHOW!

The 2004 Michelin SEMA display was centered around a raised and banked section of racetrack that could be seen throughout the Las Vegas Convention Center hall. The enormous display was a first of it's kind for our Michelin client.

Featured vehicles included some of the world's most exotic high-performance vehicles and actual Michelin-equipped race vehicles.

Results:
•  Over 94% of attendees considered the display "extremely impressive" or "somewhat impressive"
• 

Over 82% "strongly agreed"
or "somewhat agreed" that the display was informative

•  Over 85% "strongly agreed"
or "somewhat agreed" that the display improved their opinion
of Michelin
•  Over 85% "strongly agreed" or "somewhat agreed" that the display was entertaining




Additional elements included:
•  Interactive Michelin tire kiosks, featuring actual tires mounted in rotating "axles"
•  A raised stage for guest speakers and celebrity appearances
•  The "Michelin Performance Tunnel" (under the track) where a wall of 9 plasma screens and a high-end audio system presented a CGI video specially made for the SEMA event
•  V.I.P. meeting room and storage area (also under the track)







NAVY NASCAR TOUR

Leverage the excitement of NASCAR® racing! The Navy NASCAR Tour does just that with interactive driving games, graphic displays, a NASCAR Busch Series 2005 Navy Dodge Charger and more.
© 2003 Campbell-Ewald Copyright & Trademark Info.